A Mindful Market, a Denver-based company specializing in functional mushroom products like Lion's Mane extract powders and Cordyceps tinctures, hired me to design their logo, brand kit, and product packaging. To create a grounded feel for the brand, I chose an earthy color palette and selected typefaces that strike a perfect balance between vintage and modern. Beyond the logo and packaging, I also developed social media content, event flyers, and in-store signage to enhance their marketing efforts.