Cura, a CBD brand based in Ocean City, Maryland, requested a vibrant, beach-inspired brand identity that resonates with its coastal origins. While designing their logo, I aimed to create an impactful visual identity, using bold typography and a color palette that evoked a sense of strength. The branding was then applied across their product line, including CBD salves and tinctures, ensuring that every item sold reflects the brand's lively yet soothing aesthetic.