KINGSTON CERAMICS STUDIO
Brand Development, Digital Design, Print Design, Illustration, Typography
Where's Weed is a cannabis technology company that specializes in connecting medical and recreational cannabis users with trusted dispensaries within their communities.
The Problem
The cannabis industry is a mainstream market but still carries social stigma and operates under strict advertising restrictions. Where's Weed needed to build a consistent, engaging brand presence on social media that could cut through the noise and drive real audience growth.
Design Intent
Build a high-volume content system that maintained visual consistency across 90 graphics per month.
Use studio photography and illustration to elevate the brand beyond a simple directory.
Unify the visual language across social media, blogs, email, digital ads, and print collateral.
Insight
Cannabis consumers trust brands that feel like community members, not corporations. Lifestyle- driven design, consistent typography, and editorial photography positioned Where's Weed as a credible, welcoming resource.
Outcome
A 600% increase in Instagram interactions and 50% follower growth, alongside a unified visual identity spanning social, digital advertising, email, and print.
OTHER PROJECTS
